Tongue-in-cheek video editing
I have little place in an editing booth from a professional standpoint. But I happily slid myself into that seat at gDiapers, compiling our in-office culture videos, splicing them with stills, giving them a soundtrack. The goal? Fun. But the impact was that our culture went viral. People want to work for gDiapers not just because of the product, but because our "This Week at g" videos showed them that business can be done differently. And who doesn't want a piece of that action? I'll be honest. One needs little more than a sense of humor and a creative eye to make tongue-in-cheek videos these days (thank you iMovie). But you know what? Turns out I DO have a sense of humor and a creative eye (just seem to be lacking the equipment and editing software ...)
I have little place in an editing booth from a professional standpoint. But I happily slid myself into that seat at gDiapers, compiling our in-office culture videos, splicing them with stills, giving them a soundtrack. The goal? Fun. But the impact was that our culture went viral. People want to work for gDiapers not just because of the product, but because our "This Week at g" videos showed them that business can be done differently. And who doesn't want a piece of that action? I'll be honest. One needs little more than a sense of humor and a creative eye to make tongue-in-cheek videos these days (thank you iMovie). But you know what? Turns out I DO have a sense of humor and a creative eye (just seem to be lacking the equipment and editing software ...)
